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Sweet Dreams - An Insomnia Kit
Project type
Graphic Design | Packaging design | Illustration
Date
2023
Due to having insomnia myself, I have experienced the difficulties of finding a solution within the public healthcare system. Insomnia is so much more than a sleep disorder, it impacts your entire life, creates obsessive thoughts, and can cause a mountain of other mental health issues. This disorder lacks the empathy it deserves and usually gets swept under the carpet or pushed aside. Not only this, there are a lack of resources for those with insomnia and the only successful solutions can cost hundreds to thousands of dollars... Leaving most people to deal with this issue on their own. Due to this, I became passionate about designing an insomnia kit, creating a resource for those who cannot afford sleep clinic therapy or cognitive therapy but could still attain the same excellent results.
This kit has everything required to combat their insomnia, and is backed up by in depth research and interviews with insomniacs.
I have used a kind tone of voice in my illustrations throughout the kit. Focusing on the end result in order to generate feelings of hope and serenity, rather than focusing on the negative emotions of insomnia.