My client wanted me to design a label for his new Gin launch. He asked for a design that represented the name of the gin ‘Crazy Hazy Gin’, including a funny cartoon character. Other than that, I had creative freedom.

I chose to design a ‘hazy’ sunrise, making the ‘crazy sun character’ the focus of the design. It was important to the client that the character was fun and silly, yet still appealed to an older audience (25-50).